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Which African market should you enter first?
Your business is receiving encouraging signals from several countries.
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Your business is receiving encouraging signals from several countries.
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A prospective partner offers a faster route into your market.
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Meetings are taking place and presentations receive a positive response.
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Revenue is increasing or your teams remain busy, yet cash is becoming tighter.
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Signing the contract creates a new set of urgent tasks.
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Head-office dashboards look reassuring, yet delays become visible late, explanations differ and urgent decisions arrive without enough supporting information.
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A tender matches part of your expertise.
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A late delivery overturns the schedule.
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The business is expanding, but decisions still return to the same few people.
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Your business can no longer be managed as a single market.
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You have useful expertise, yet assignments mainly come through familiar contacts.
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Your African company has expertise in an activity or local operating environment, but some projects require additional technology, capacity or commercial reach.
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